1. A ticket provider shall not offer, display or advertise any price of a ticket without clearly and conspicuously disclosing the total price of the ticket. A ticket provider may exclude from the total price: (a) Governmental charges; (b) Shipping charges; and (c) Fees and charges for optional ancillary goods or services. 2. A ticket provider shall clearly and conspicuously disclose to a consumer, before the consumer agrees to purchase a ticket: (a) The nature, purpose and amount of any fee or charge that has been excluded from the total price of the ticket and the identity of the good or service for which the fee or charge is imposed; and (b) The final amount of payment for the transaction. 3. A ticket provider shall display the total price of the ticket more prominently than any other information relating to the price of the ticket. Where the final amount of payment for the transaction for the ticket is displayed, the final amount of payment must be disclosed more prominently than, or as prominently as, the total price. 4. For the purposes of subsections 1 and 2, a ticket provider makes a clear and conspicuous disclosure if the disclosure is easily noticeable and understandable by an ordinary consumer, and: (a) The disclosure uses clear and comprehensible language, diction and syntax that is easily understandable to an ordinary consumer or, if the communication containing the disclosure is specifically targeted at a specific subset of consumers, including, without limitation, children or seniors, the disclosure uses clear and comprehensible language, diction and syntax that is easily understandable to consumers in that subset of consumers. (b) The disclosure is not contradicted or mitigated by, or inconsistent with, anything else contained within the communication containing the disclosure. (c) The disclosure, if displayed visually, stands out from any accompanying text or other visual elements by its size, contrast, location, the length of time it appears and other characteristics, so that it is easily noticed, read and understood. (d) If the disclosure is made through audible means, including, without limitation, by telephone or streaming video, the disclosure is delivered in a volume, speed and cadence that would allow an ordinary consumer to easily hear and understand the disclosure. (e) If the communication requiring the disclosure is displayed using an interactive electronic medium, including, without limitation, an Internet web browser or mobile application, the disclosure is unavoidable. (f) If the communication requiring the disclosure is made through solely audible or solely visual means, the disclosure is made through the same means as the whole communication. (g) If the communication requiring the disclosure is made through both visual and audible means, including, without limitation, through a television advertisement, the communication is presented simultaneously in both the visual and audible portion of the communication, even if the representation requiring the disclosure is made in only one means. (h) The disclosure complies with all of the requirements of this subsection in each medium through which it is received, including, without limitation, all electronic devices and face-to-face communications. 5. A ticket provider shall not misrepresent any fee or charge, including, without limitation, misrepresenting: (a) The nature, purpose or refundability of any fee or charge; or (b) The identity of any good or service for which the fee or charge is imposed. 6. As used in this section: (a) Ancillary good or service means any additional good or service offered to a consumer as part of a transaction for the purchase of a ticket. (b) Shipping charges means the fees or charges that reasonably reflect the amount that a ticket provider incurs to deliver or send a physical ticket to a consumer. (c) Total price means the maximum total of all fees or charges that a consumer must pay to complete a transaction to purchase a ticket, including, without limitation, a fee or charge for any mandatory ancillary good or service.
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