33-24-406 . Sales practices for wellness programs. (1) A pet insurer and producer selling pet insurance may not: (a) market a wellness program as pet insurance; or (b) market a wellness program during the sale, solicitation, or negotiation of pet insurance. (2) If a wellness program is sold by a pet insurer and producer: (a) the purchase of the wellness program may not be a requirement to the purchase of pet insurance; (b) the costs of the wellness program must be separate and identifiable from any pet insurance policy; (c) the terms and conditions for the wellness program must be separate from any pet insurance policy; (d) the products or coverages available through the wellness program may not duplicate products or coverages available through the pet insurance policy; (e) the advertising of the wellness program may not be misleading and must be in accordance with this subsection (2); and (f) the pet insurer and producer shall clearly disclose the following to consumers, printed in at least 12-point boldface type: (i) that wellness programs are not insurance; (ii) the address and customer service telephone number of the pet insurer and producer or broker of record, if the policy was issued or delivered by an agent or broker; and (iii) the mailing address, telephone number, and website address for the commissioner's office. (3) Coverages included in the pet insurance policy contract described as "wellness" benefits are insurance.
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