30-14-1713 . Remedies for fraudulent electronic misrepresentation. (1) A business, including the owner of a website or the owner of a trademark, that is adversely affected by a violation of 30-14-1712 (1) may bring an action to recover the greater of actual damages or $500,000. (2) An individual who is adversely affected by a violation of 30-14-1712 (1) may bring an action against an individual or a business that has directly violated 30-14-1712 (1) for the greater of three times actual damages or $5,000 for each violation.
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