A person or entity must not market, promote, label, brand, advertise, distribute, offer for sale, or sell a vapor product by: (1) imitating a product that is not a vapor product, including but not limited to: (i) a food or brand of food commonly marketed to minors, including but not limited to candy, desserts, and beverages; (ii) school supplies commonly used by minors, including but not limited to erasers, highlighters, pens, and pencils; and (iii) a product based on or depicting a character, personality, or symbol known to appeal to minors, including but not limited to a celebrity; a character in a comic book, movie, television show, or video game; and a mythical creature; (2) attempting to conceal the nature of the vapor product from parents, teachers, or other adults; or (3) using terms for, describing, or depicting any product described in clause (1).
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