(a) (1) The Department is authorized to establish a national teacher recruitment campaign to bring licensed and prospective teachers to the State. (2) The campaign shall end on or before July 1, 2029. (3) The purpose of the campaign is to bring licensed and prospective teachers to the State to reduce the number of conditionally licensed teachers and meet the State's teacher workforce needs to implement collaborative time. (b) (1) Beginning July 1, 2025, the Department shall consult with a national education nonprofit that has experience in guiding other state education agencies in targeted, state-based recruitment campaigns. (2) The entity selected under paragraph (1) of this subsection shall support the Department in the design, implementation, and evaluation of the campaign, including the development of marketing materials and processes to help interested teacher candidates to become a teacher in the State. (3) The entity shall provide one-to-one mentoring and support services to prospective candidates at no cost to the candidate. (4) The campaign shall include public service announcement advertising, digital marketing, and direct outreach to encourage candidates to teach in the State.
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