Maine Code § 24-A-5056

Standards for marketing
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Every insurer, health care service plan or other entity marketing nursing home care, home health
care or long-term care insurance coverage in this State, directly or through its producers, shall: [PL
1997, c. 604, Pt. D, §7 (AMD).]
1. Policy comparison. Establish marketing procedures to ensure that any comparison of policies
by its agents or other producers is fair and accurate;
[PL 1991, c. 200, Pt. C, §3 (NEW).]
2. Excessive insurance. Establish marketing procedures to ensure that excessive insurance is not
sold or issued. The procedures must include a specific standard for persons covered by Medicaid;
[PL 1991, c. 200, Pt. C, §3 (NEW).]
3. Replacement policy. Establish marketing procedures that set forth a mechanism or formula for
determining whether a replacement policy or certificate contains benefits clearly and substantially
greater than the benefits under the replaced policy; and
[PL 1991, c. 200, Pt. C, §3 (NEW).]
4. Compliance procedures. Establish auditable procedures for verifying compliance with the
standards set out in this section.
[PL 1991, c. 200, Pt. C, §3 (NEW).]

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