Maine Code § 10-1202

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(CONTAINS TEXT WITH VARYING EFFECTIVE DATES)
As used in this chapter, unless the context otherwise indicates, the following terms shall have the
following meanings. [PL 1979, c. 541, Pt. A, §92 (NEW).]
1. Cost to the retailer. "Cost to the retailer" shall mean the invoice cost of the merchandise to the
retailer within 30 days prior to the date of sale, or the replacement cost of the merchandise to the retailer
within 30 days prior to the date of sale, in the quantity last purchased, whichever is lower; less all trade
discounts except customary discounts for cash; to which shall be added:
A. Freight charges not otherwise included in the cost of the merchandise,
B. Cartage to the retail outlet if performed or paid for by the retailer, which cartage cost shall be
deemed to be 3/4 of 1% of the cost of the merchandise to the retailer, unless said retailer claims
and proves a lower cartage cost, and
C. A markup to cover in part the cost of doing business, which markup in the absence of proof of
a lesser cost shall be 6% of the total cost at the retail outlet.
2. Cost to the wholesaler. "Cost to the wholesaler" shall mean the invoice cost of the merchandise
to the wholesaler within 30 days prior to the date of sale, or the replacement cost of the merchandise to
the wholesaler within 30 days prior to the date of sale, in the quantity last purchased, whichever is
lower; less all trade discounts except customary discounts for cash; to which shall be added:
A. Freight charges not otherwise included in the cost of the merchandise,
B. Cartage to the retail outlet if performed or paid for by the wholesaler, which cartage cost shall
be deemed to be 3/4 of 1% of the cost of the merchandise to the wholesaler, unless said wholesaler
claims and proves a lower cartage cost,
C. A markup to cover in part the cost of doing business, which markup in the absence of proof of
a lesser cost shall be 2% of the total cost at the wholesale establishment, and
D. (TEXT EFFECTIVE UNTIL 1/05/26) Sales made by a cigarette distributor to a licensed
wholesale dealer or to the operator of 15 or more vending machines shall not be subject to a markup
of 2% as stated in paragraph C, but such sales shall be subject to full trade discount only.
D. (TEXT EFFECTIVE 1/05/26) Sales made by a cigarette distributor to a licensed wholesale
dealer are not subject to a markup of 2% as stated in paragraph C, but such sales are subject to full
trade discount only. [PL 2025, c. 367, §1 (AMD); PL 2025, c. 367, §20 (AFF).]
[PL 2025, c. 367, §1 (AMD); PL 2025, c. 367, §20 (AFF).]

3. Combined price of 2 or more items. Where 2 or more items are advertised, offered for sale or
sold at a combined price, the price of each such item shall be determined in the manner set forth in
subsections 1 and 2.
4. Bona fide costs. "Cost to the retailer" and "cost to the wholesaler" as defined in said subsections
1 and 2 shall mean bona fide costs. Sales to consumers, retailers and wholesalers at prices which cannot
be justified by existing market conditions within this State shall not be used as a basis for computing
replacement costs with respect to sales by retailers and wholesalers.
5. Retail sale; wholesale sale. "Sell at retail," "sales at retail" and "retail sale" shall mean and
include any transfer of title to tangible personal property for a valuable consideration made, in the
ordinary course of trade or in the usual prosecution of the seller's business, to the purchaser for
consumption or use other than resale or further processing or manufacturing. The terms "sell at
wholesale," "sales at wholesale" and "wholesale sale" shall mean and include any such transfer of title
to tangible personal property for the purpose of resale or further processing or manufacturing. In this
and in subsection 4 the above terms shall include any such transfer of property where title is retained
by the seller as security for the payment of the purchase price.
6. Retailer. "Retailer" shall mean and include every person, copartnership, corporation or
association engaged in the business of making sales at retail within this State. In the case of a retailer
engaged in the business of making sales both at retail and at wholesale, such term shall be applied only
to the retail portion of such business.
7. Wholesaler. "Wholesaler" shall mean and include every person, copartnership, corporation or
association engaged in the business of making sales at wholesale within this State. In the case of a
wholesaler engaged in the business of making sales both at wholesale and at retail, such term shall be
applied only to the wholesale portion of such business.
8. Costs to be added. When a retailer sells at retail any merchandise that is the product of the
retailer's own manufacture or that has been purchased by the retailer at the purchase price or prices
available to wholesalers, in the absence of proof of a lesser cost, both the wholesale markup of 2% and
the retail markup of 6% to cover in part the cost of doing business, as provided in subsections 1 and 2,
must be added in determining the cost to the retailer of such merchandise.
[RR 2023, c. 2, Pt. C, §17 (COR).]
9. Sub-jobber. "Sub-jobber" shall mean and include a wholesaler who purchases cigarettes at
wholesale for the purpose of resale to retail dealers, and who maintains a regularly established place of
business where stocks of cigarettes are kept for sale and whose sales are chiefly to other persons for
resale.

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