Maine Code § 10-1174

Prohibited conduct
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The following acts shall be deemed unfair methods of competition and unfair and deceptive
practices. It shall be unlawful for any: [PL 1975, c. 573 (NEW).]
1. Damage to public. Manufacturer, factory branch, factory representative, distributor or
wholesaler, distributor branch, distributor representative or motor vehicle dealer to engage in any action
which is arbitrary, in bad faith or unconscionable and which causes damage to any of said parties or to
the public;
[RR 2013, c. 1, §13 (COR).]
2. Coercion involving deliveries and orders. Manufacturer, a distributor, a wholesaler, a
distributor branch or division, a factory branch or division, or a wholesale branch or division, or officer,
agent or other representative thereof, to coerce or attempt to coerce, any motor vehicle dealer:
A. To order or accept delivery of any motor vehicle or vehicles, appliances, equipment, parts or
accessories therefor, or any other commodity or commodities which such motor vehicle dealer has
not voluntarily ordered, or to order or accept delivery of any motor vehicle with special features,
appliances, accessories or equipment not included in the list price of said motor vehicles as publicly
advertised by the manufacturer thereof; or [RR 2013, c. 1, §14 (COR).]
B. To order for any person any parts, accessories, equipment, machinery, tools, appliances or any
commodity whatsoever; [RR 2013, c. 1, §14 (COR).]
[RR 2013, c. 1, §14 (COR).]
3. Certain interference in dealer's business. Manufacturer, distributor, wholesaler, distributor
branch or division, factory branch or division, or wholesale branch or division, or officer, agent or other
representative thereof:
A. To refuse to deliver in reasonable quantities and within a reasonable time after receipt of a
dealer's order to any motor vehicle dealer having a franchise or contractual arrangement for the
retail sale of new motor vehicles sold or distributed by that manufacturer, distributor, distributor
branch or division, factory branch or division any motor vehicles or parts or accessories to motor
vehicles covered by that franchise or contract specifically publicly advertised by that manufacturer,
distributor, distributor branch or division, factory branch or division or wholesale branch or division
to be available for delivery. The allocation of new motor vehicles in this State must be made on a
fair and equitable basis and must consider the needs of those dealerships with a relevant market
area radius of more than 5 miles as defined in section 1174-A, subsection 1. The manufacturer has
the burden of establishing the fairness of its allocation system. A failure by a manufacturer to
provide to a dealer a fair and adequate supply and mix of vehicles, including the allocation of
vehicles under any separate dealer designation, including but not limited to "premier," "business
class or elite" or any other designation not available to all new motor vehicle dealers for that
franchise, that results in an effort to terminate a new motor vehicle dealer for, in whole or in part,
poor sales performance or market penetration may be evidence that the termination was not for
good cause. The failure to deliver any motor vehicle is not considered a violation of this chapter if

the failure is due to an act of God, work stoppage or delay due to a strike or labor difficulty, shortage
of materials, freight embargo or other cause over which the manufacturer, distributor or any agent
of the manufacturer or distributor has no control. A separate dealer agreement is not required of a
new motor vehicle dealer already a party to a dealer agreement or franchise agreement for the retail
sale of any particular new motor vehicle model made or distributed by a manufacturer, distributor,
distributor branch or division, factory branch or division, wholesale branch or division or officer,
agent or other representative thereof, except that a manufacturer or distributor may require a dealer
to purchase special tools or equipment, stock reasonable quantities of certain parts, purchase
reasonable quantities of promotional materials or participate in training programs that are
reasonably necessary for the dealer to sell or service such a new motor vehicle model. Any special
tools, parts or signs not used within 2 years of receipt by the dealer may be returned by the dealer
to the manufacturer or distributor for a full refund of cost of those special tools, parts and signs;
[PL 2013, c. 534, §2 (AMD).]
B. To coerce, or attempt to coerce, a motor vehicle dealer to enter into an agreement with that
manufacturer, distributor, distributor branch or division, factory branch or division, wholesale
branch or division or officer, agent or other representative thereof, or to do any other act prejudicial
to the dealer by threatening to cancel a franchise or a contractual agreement existing between that
manufacturer, distributor, distributor branch or division, factory branch or division or wholesale
branch or division and that dealer or by threatening or attempting to modify a franchise during the
term of the franchise or upon its renewal, if the modification substantially and adversely affects the
motor vehicle dealer's rights, obligations, investment or return on investment, without giving 90
days' written notice by certified mail of the proposed modification to the motor vehicle dealer,
unless the modification is required by law or board order. Within the 90-day notice period, the
motor vehicle dealer may file with the board and serve notice upon the manufacturer a protest
requesting a determination of whether there is good cause for permitting the proposed modification.
The manufacturer has the burden of proving good cause. The board shall promptly schedule a
hearing and decide the matter within 180 days from the date the protest is filed. Multiple protests
pertaining to the same proposed modification must be consolidated for hearing. The proposed
modification may not take effect pending the determination of the matter. In determining whether
there is good cause for permitting a proposed modification, any relevant factors must be considered,
including, but not limited to:
(1) The reasons for the proposed modification;
(2) Whether the proposed modification is applied to or affects all motor vehicle dealers in a
nondiscriminatory manner;
(3) Whether the proposed modification will have a substantial and adverse effect upon the
motor vehicle dealer's investment or return on investment;
(4) Whether the proposed modification is in the public interest;
(5) Whether the proposed modification is necessary to the orderly and profitable distribution;
and
(6) Whether the proposed modification is offset by other modifications beneficial to the motor
vehicle dealer.
Notice in good faith to a motor vehicle dealer of that dealer's violation of the terms or provisions
of the franchise or contractual agreement does not constitute a violation of this chapter; [PL 2003,
c. 356, §6 (AMD).]
C. [PL 1981, c. 331, §4 (RP).]
C-1. To discriminate, directly or indirectly, against a dealer or to take any action to terminate a
dealer's franchise based solely upon the results of a survey of a dealer's customers conducted on

behalf of a manufacturer, distributor, distributor branch or division, factory branch or division,
wholesale branch or division or officer or agent thereof that is intended or otherwise purports to
measure the performance of a dealer, except a sales contest or other recognition program based on
reasonable sales and service criteria; [PL 1997, c. 521, §9 (NEW).]
C-2. To discriminate, directly or indirectly, or to use an unreasonable, arbitrary or unfair sales or
other performance standard in determining a franchise motor vehicle dealer's compliance with a
franchise agreement. The manufacturer has the burden of proving the reasonableness of its
performance standards by clear and convincing evidence; [PL 2017, c. 217, §1 (NEW).]
C-3. To fail to compensate a motor vehicle dealer for the reconditioning expenses and for all labor
and parts the manufacturer requires a dealer to use to repair a new or used vehicle subject to a recall,
if the dealer holds a franchise of the same line make as the vehicle. The manufacturer shall process
and pay the claim in the same manner as for a claim for warranty reimbursement under section
1176; [PL 2017, c. 217, §1 (NEW).]
C-4. To fail to compensate a motor vehicle dealer for a used motor vehicle that is subject to a do
not drive order or stop sale order as required by this paragraph, if the dealer holds a franchise of
the same line make as the vehicle.
(1) If a used motor vehicle is subject to a do not drive order or stop sale order and a remedy or
part necessary to repair the used motor vehicle is not available within 30 days, the manufacturer
shall compensate a motor vehicle dealer for each affected used motor vehicle in the inventory
of the dealer at a prorated rate of at least 1.5% of the value of the used motor vehicle per month,
commencing on the 30th day after the order was issued and ending on the date that the remedy
and all parts necessary to repair or service the used motor vehicle are made available to the
dealer. A manufacturer is not required by this subparagraph to pay more than the total value
of the used motor vehicle to a motor vehicle dealer.
(2) A used motor vehicle is considered to be part of the inventory of the motor vehicle dealer
under subparagraph (1) if the used motor vehicle is in the possession of the dealer on the date
the do not drive order or stop sale order is issued or if the dealer obtains the used motor vehicle
as a result of a trade-in or a lease return after the date that the order is issued but before the
remedy and all parts necessary to repair the used motor vehicle are made available to the dealer.
The manufacturer may establish the method by which a motor vehicle dealer demonstrates that
an affected motor vehicle is part of the inventory of the dealer as described in this subparagraph.
The method may not be unreasonable, be unduly burdensome or require the motor vehicle
dealer to provide information to the manufacturer that is not necessary for payment.
(3) A manufacturer may not reduce compensation to a motor vehicle dealer, process a charge
back to a dealer, reduce the amount that the manufacturer owes a dealer under an incentive
program or remove a dealer from an incentive program in response to the dealer submitting a
claim or receiving compensation pursuant to this paragraph. This subparagraph does not
prohibit a manufacturer from modifying or discontinuing an incentive program prospectively
or from making ordinary business decisions.
(4) As used in this paragraph, the following terms have the following meanings.
(a) "Do not drive order" means a notice issued by the Federal Government or a
manufacturer advising a motor vehicle dealer or owner of a motor vehicle not to drive the
vehicle until the vehicle has been repaired because the vehicle has a safety defect, fails to
comply with a federal motor vehicle safety standard, fails to comply with a federal
emissions standard or fails to comply with an emissions standard adopted pursuant to Title
38, chapter 4.

(b) "Stop sale order" means a notice issued by the Federal Government or a manufacturer
prohibiting a motor vehicle dealer from leasing or selling and delivering at wholesale or
retail a motor vehicle in the inventory of the dealer until the vehicle has been repaired
because the vehicle has a safety defect, fails to comply with a federal motor vehicle safety
standard, fails to comply with a federal emissions standard or fails to comply with an
emissions standard adopted pursuant to Title 38, chapter 4.
(c) "Value of the used motor vehicle" means the average trade-in value indicated in an
independent 3rd-party guide for a used motor vehicle of the same year, make, model and
mileage; [PL 2021, c. 676, Pt. A, §16 (AMD).]
C-5. To use any data, calculations or statistical determinations of the sales performance of a motor
vehicle dealer for any purpose for any period of time during which the dealer has at least 5% of its
total new and used motor vehicle inventory subject to a stop sale order or do not drive order. For
purposes of this paragraph, "stop sale order" and "do not drive order" have the same meaning as in
paragraph C-4; [PL 2017, c. 217, §1 (NEW).]
D. To resort to or use any false or misleading advertisement in connection with the business as a
manufacturer, distributor, distributor branch or division, factory branch or division, wholesaler
branch or division or officer, agent or other representative thereof or to force any dealer or
association of dealers formed to advertise the sale of new motor vehicles to participate in any
advertising campaign or contest or to purchase any promotional materials, display devices or
display decorations or materials at the expense of the new motor vehicle dealer; [PL 1997, c. 521,
§10 (AMD).]
E. To offer to sell or to sell any new motor vehicle at a lower actual price therefor than the actual
price offered to any other motor vehicle dealer for the same model vehicle similarly equipped or to
utilize any device including, but not limited to, sales promotion plans or programs which result in
such lesser actual price; provided, however, this paragraph shall not apply to sales to a motor
vehicle dealer for resale to any unit of the United States Government; and provided, further, the
provisions of this paragraph shall not apply to sales to a motor vehicle dealer of any motor vehicle
ultimately sold, donated or used by said dealer in a driver education program; and provided further,
that this paragraph shall not apply so long as a manufacturer, distributor, wholesaler or any agent
thereof, offers to sell or sells new motor vehicles to all motor vehicle dealers at an equal price. This
paragraph shall not apply to sales by a manufacturer, distributor or wholesaler to the United States
Government or any agency thereof; [RR 2013, c. 1, §15 (COR).]
F. To offer to sell or lease or to sell or lease a new motor vehicle to any person except a distributor
at a lower actual price than the actual price offered and charged to a motor vehicle dealer for the
same model vehicle similarly equipped or to utilize any device that results in a lesser actual price;
[PL 1997, c. 521, §11 (AMD).]
F-1. To vary or change the cost or the markup in any fashion or through any device whatsoever to
any dealer for any motor vehicle of that line make based on:
(1) The purchase by any dealer of furniture or other fixtures from any particular source; or
(2) The purchase by any dealer of computers or other technology from any particular source.
A manufacturer that designates any tool as special or essential, or who requires the purchase of
hardware or software, whether or not designated as an essential tool, may recover from the dealer
only the actual costs of providing any such tool, the actual costs of user fees, the actual costs of
maintenance fees and other costs of any nature of software for any such tool, as long as the tool is
directly available only from the manufacturer or its wholly owned subsidiary; [PL 2013, c. 534,
§3 (AMD).]

G. To offer to sell or to sell parts or accessories to any new motor vehicle dealer for use in that
dealer's own business for the purpose of replacing or repairing the same or a comparable part or
accessory, at a lower actual price therefor than the actual price charged to any other new motor
vehicle dealer for similar parts or accessories for use in that dealer's own business; provided,
however, in those cases where motor vehicle dealers operate and serve as wholesalers of parts and
accessories to retail outlets, nothing contained in this chapter shall be construed to prevent a
manufacturer, distributor, wholesaler or any agent thereof from selling to a motor vehicle dealer
who operates and services as a wholesaler of parts and accessories, such parts and accessories as
may be ordered by such motor vehicle dealer for resale to retail outlets, at a lower price than the
actual price charged a motor vehicle dealer who does not operate or serve as a wholesaler of parts
and accessories; [RR 2013, c. 1, §16 (COR).]
H. To prevent or attempt to prevent by contract or otherwise any motor vehicle dealer from
changing the capital structure of that dealer's dealership or the means by or through which that
dealer finances the operation of the dealership, provided the dealer at all times meets any reasonable
capital standards agreed to between the dealership and the manufacturer, distributor or wholesaler,
and provided such change by the dealer does not result in a change in the executive management
control of the dealership; [RR 2013, c. 1, §16 (COR).]
I. To prevent or attempt to prevent by contract or otherwise a motor vehicle dealer or an officer,
partner or stockholder of a motor vehicle dealer from selling or transferring any part of the interest
of any of them to any other person or persons or party or parties, except that a dealer, officer, partner
or stockholder does not have the right to sell, transfer or assign the franchise or power of
management or control under that franchise without the consent of the manufacturer, distributor or
wholesaler, which may not be unreasonably withheld.
A franchisor may not exercise a right of first refusal or other right to acquire a motor vehicle
franchise from a franchisee as a means to influence the consideration or other terms offered by a
person in connection with the acquisition of the franchise or to influence a person to refrain from
entering into, or to withdraw from, negotiations for the acquisition of the franchise.
A franchisor may exercise a right of first refusal or other right to acquire a franchise from a
franchisee if all of the following requirements are met:
(1) At the election of the franchisee, the franchisor assumes the lease for or acquires the real
property on which the franchise is conducted on the same terms as those on which the real
property or lease was to be sold or transferred to the acquiring transferee in connection with
the sale of the franchise, unless otherwise agreed to by the franchisee and the franchisor;
(2) The franchisor assumes all of the obligations of the underlying agreement or proposal that
entitles the franchisor to exercise the right of first refusal; and
(3) The franchisor reimburses the acquiring transferee of the motor vehicle franchise for the
reasonable expenses paid or incurred by the transferee in evaluating and investigating the
franchise and negotiating and pursuing the acquisition of the franchise prior to the franchisor's
exercise of the right of first refusal or other right to acquire the franchise. For purposes of this
subsection, expenses to evaluate and investigate the franchise include, in addition to any other
expenses associated with the evaluation and investigation of the franchise, legal and accounting
expenses and expenses associated with the evaluation and investigation of any real property on
which the franchise is conducted, including, but not limited to, expenses associated with title
examinations, environmental assessments and other expenses directly related to the acquisition
or lease of the real property by the acquiring transferee. Upon reimbursement, any title reports
or other reports or studies received by the acquiring transferee as a result of the evaluation or
investigation of the franchise or the real property on which the franchise is conducted must be
provided to the franchisor. The acquiring transferee shall submit an itemized list of the

expenses to be reimbursed along with supporting documents, if any, to the franchisor no later
than 30 days after receipt of a written request for an itemized list of the expenses from the
franchisor. The franchisor shall make payment within 30 days after the exercise of the right of
first refusal.
For purposes of this paragraph, "acquiring transferee" means the person who made the offer that
entitles the franchisor to exercise a right of first refusal.
The right of first refusal does not apply in any right of succession established in section 1174-C
unless the franchisor and either the franchisee, if the franchisee is not deceased or incapacitated,
or, if the franchisee is deceased or incapacitated, the designated family member or other person
authorized to succeed the franchisee pursuant to section 1174-C, subsection 1, paragraphs A to C
agree to the exercise of a right of first refusal; [PL 1999, c. 766, §2 (AMD).]
J. To obtain money, goods, services, anything of value, or any other benefit from any other person
with whom the motor vehicle dealer does business, on account of or in relation to the transactions
between the dealer and said other person, unless such benefit is promptly accounted for and
transmitted to the motor vehicle dealer; [RR 2013, c. 1, §17 (COR).]
K. To compete with a motor vehicle dealer by directly or indirectly through any subsidiary or
affiliated entity holding any ownership interest in or operating or controlling any motor vehicle
dealership of any line make, unless the board determines, after a hearing, that there is no
independent motor vehicle dealer available in the relevant market area to own and operate a
dealership of the same line make in a manner consistent with the public interest and this chapter.
For purposes of this paragraph, the relevant market area must be determined exclusively by
equitable principles. A manufacturer or distributor does not violate this paragraph by operating a
dealership either temporarily for a reasonable period, in any case not to exceed one year, or in a
bona fide relationship in which an independent person has made a significant investment subject to
loss in the dealership and can reasonably expect to acquire full ownership of the dealership on
reasonable terms and conditions and except that a distributor is not considered to be competing
when a wholly owned subsidiary corporation or the distributor sells motor vehicles at retail if, for
at least 3 years prior to January 1, 1975, the subsidiary corporation has been a wholly owned
subsidiary of the distributor and engaged in the sale of motor vehicles at retail. The provisions of
this paragraph apply to a successor manufacturer or a distributor; [PL 2017, c. 217, §2 (AMD).]
L. To require a motor vehicle dealer to assent to a release assignment, novation, waiver or estoppel
which would relieve any person from liability imposed by this chapter; [RR 2013, c. 1, §18
(COR).]
M. To require, coerce or attempt to coerce a franchisee to refrain from participation in the
management of, investment in or the acquisition of any other line of new motor vehicle or related
products as long as the franchisee maintains a reasonable line of credit for each franchise and the
franchisee remains in substantial compliance with reasonable facilities requirements of the
franchisor. The reasonable facilities requirements may not include any requirement that a
franchisee establish or maintain exclusive facilities, personnel or display space; [PL 2003, c. 356,
§7 (AMD).]
N. To require any new motor vehicle dealer to change the location of the new motor vehicle
dealership or during the course of the agreement or as a condition of renewal of a franchise
agreement to make any substantial alterations to the dealership premises when to do so would be
unreasonable. A manufacturer may not require any substantial alterations or renovations to the
dealership's premises without written assurance of a sufficient supply of new motor vehicles so as
to justify an expansion in light of the current market and economic conditions or require any new
motor vehicle dealer to use a specific product or service provider in relation to any dealership
premises or facilities alterations or renovations unless the manufacturer reimburses the dealer for a

substantial portion, which may not be less than 55%, of the cost of the product or service provider.
However, a new motor vehicle dealer may elect to use a vendor selected by the dealer if the product
or service is substantially similar in quality and design to that required by the manufacturer, subject
to the manufacturer's approval, which may not be unreasonably withheld. A manufacturer may not
require any substantial renovation or alteration to dealership premises or facilities without
providing, upon a dealer's request, a dealer-specific detailed economic analysis of the impact of the
alteration or renovation on sales, service and dealer profitability that substantiates the need for the
alteration or renovation or require a new motor vehicle dealer to make any substantial alterations
or renovations more than once every 10 years. A dealer-specific economic analysis provided by
the manufacturer may not be interpreted as a guaranty of a return on investment by the dealer.
Nothing in this paragraph creates an exemption from the requirements of state health and safety
laws or local zoning laws or restricts the requirement to comply with alterations or renovations that
are necessary to adequately sell or service a vehicle due to the technology of the vehicle. Nothing
in this paragraph allows a dealer or vendor to infringe upon or impair a manufacturer's intellectual
property or trademark and trade dress rights. A manufacturer is not required to reimburse a dealer
for the cost of signs or other materials bearing that manufacturer's own trademark; [PL 2013, c.
534, §4 (AMD).]
O. To cancel, terminate, fail to renew or refuse to continue any franchise relationship with a
licensed new motor vehicle dealer, notwithstanding the terms, provisions or conditions of any
agreement or franchise and notwithstanding the terms or provisions of any waiver, unless a
manufacturer has:
(1) Satisfied the notice requirement of paragraph R;
(2) Acted in good faith as defined in this chapter; and
(3) Has good cause for the cancellation, termination, nonrenewal or noncontinuance.
The manufacturer has the burden of proof for showing that it has acted in good faith, that the notice
requirements have been complied with and that there was good cause for the franchise termination,
cancellation, nonrenewal or noncontinuance; [PL 1997, c. 521, §15 (AMD).]
P. To terminate, fail to renew or refuse to continue any franchise relationship with a licensed new
motor vehicle dealer, notwithstanding the terms, provisions or conditions of any agreement or
franchise or the terms or provisions of any waiver, unless good cause exists. Good cause may not
be shown or based solely on the desire of the manufacturer, distributor, distributor branch or
division or officer, agent or other representative thereof for market penetration. Good cause exists
for the purposes of a termination, cancellation, nonrenewal or noncontinuance when:
(1) There is a failure by the new motor vehicle dealer to comply with a provision of the
franchise, which provision is both reasonable and of material significance to the franchise
relationship, as long as compliance on the part of the new motor vehicle dealer is reasonably
possible and the manufacturer first acquired actual or constructive knowledge of the failure not
more than 180 days prior to the date on which notification is given pursuant to paragraph R.
When the failure by the new motor vehicle dealer relates to the performance of the new motor
vehicle dealer in sales or service, the failure of the new motor vehicle dealer to effectively carry
out the performance provisions of the franchise is good cause if:
(a) The new motor vehicle dealer was apprised by the manufacturer in writing of that
failure; the notification stated that notice was provided of failure of performance pursuant
to this section; and the new motor vehicle dealer was afforded a reasonable opportunity for
a period of not less than 180 days to exert good faith efforts to carry out the performance
provisions;

(b) The failure thereafter continued within the period that began not more than 180 days
before the date notification of termination, cancellation, noncontinuance or nonrenewal
was given pursuant to paragraph R; and
(c) The new motor vehicle dealer has not substantially complied with reasonable
performance criteria established by the manufacturer and communicated to the dealer; or
(3) The dealer and the manufacturer or distributor agree not to renew the franchise, although
the dealer is entitled to the protections set forth in paragraph S in any termination, cancellation,
nonrenewal or noncontinuance, whether by the manufacturer or the dealer; however, a
termination, cancellation, nonrenewal or noncontinuance resulting from a sale of the assets or
stock of the dealer or when a franchisee of motor homes, as defined in Title 29-A, section 101,
subsection 40, voluntarily terminates a motor home franchise is exempt from the requirements
of paragraph S; [PL 2009, c. 367, §3 (AMD).]
Q. To cancel, terminate, fail to renew or refuse to continue any franchise relationship with a
licensed new motor vehicle dealer, notwithstanding the terms, provisions or conditions of any
agreement or franchise or notwithstanding the terms or provisions of any waiver, based on any of
the following items, which do not constitute good cause:
(1) The change of ownership of the new motor vehicle dealer's dealership. This subparagraph
does not authorize any change in ownership that would have the effect of the sale of the
franchise without the manufacturer's or distributor's written consent. This consent may not be
unreasonably withheld. The burden of establishing the reasonableness is on the manufacturer
or distributor;
(2) The fact that the new motor vehicle dealer unreasonably refused to purchase or accept
delivery of any new motor vehicle parts, accessories or any other commodity or services not
ordered by the new motor vehicle dealer, except that the manufacturer may require that the
dealer stock a reasonable supply of parts or accessories as required to perform campaign, recall
or warranty work and except that this provision is not intended to modify or supersede any
requirement of the franchise that dealers market a representative line of those motor vehicles
that the manufacturer is publicly advertising;
(3) The fact that the new motor vehicle dealer owns, has an investment in, participates in the
management of or holds a license for the sale of another make or line of new motor vehicle or
that the new motor vehicle dealer has established another make or line of new motor vehicle in
the same dealership facilities as those of the manufacturer, provided that the new motor vehicle
dealer maintains a reasonable line of credit for each make or line of new motor vehicle and that
the new motor vehicle dealer remains in substantial compliance with reasonable facilities'
requirements of the manufacturer;
(4) The fact that the new motor vehicle dealer sells or transfers ownership of the dealership or
sells or transfers capital stock in the dealership to the new motor vehicle dealer's spouse or
child and the manufacturer shall give effect to that change in the ownership in the franchise
unless the transfer of the new motor vehicle dealer's license is denied or the new owner is
unable to license. This paragraph does not authorize any changes in ownership that have the
effect of the sale of the franchise without the manufacturer's or distributor's written consent.
This consent may not be unreasonably withheld. The burden of establishing the reasonableness
is on the manufacturer or distributor; or
(4-A) The fact that there is a survey or surveys of a dealer's customers conducted by or on
behalf of the manufacturer, distributor, distributor branch or distributor representative, factory
branch or factory representative that is intended or otherwise purports to measure the
performance of a dealer; [RR 2023, c. 2, Pt. C, §15 (COR).]

R. To cancel, terminate, fail to renew or refuse to continue any franchise relationship with a
licensed new motor vehicle dealer, notwithstanding the terms, provisions or conditions of any
agreement or franchise or the terms or provisions of any waiver, without first furnishing notification
of the termination to the new motor vehicle dealer as follows:
(1) Notification under this paragraph must be in writing, must be by certified mail or personally
delivered to the new motor vehicle dealer and must contain:
(a) A statement of intention to terminate the franchise, cancel the franchise or not to renew
the franchise;
(b) A statement of the reasons for the termination, cancellation or nonrenewal; and
(c) The date on which the termination, cancellation or nonrenewal takes effect;
(2) The notice described in this paragraph may not be less than 90 days prior to the effective
date of the termination, cancellation or nonrenewal; or
(3) The notice described in this paragraph may not be less than 15 days prior to the effective
date of the termination, cancellation or nonrenewal with respect to any of the following:
(a) Insolvency of the new motor vehicle dealer, or filing of any petition by or against the
new motor vehicle dealer under any bankruptcy or receivership law;
(b) The business operations of the franchised motor vehicle dealer have been abandoned
or closed for 7 consecutive business days unless the closing is due to an act of God, strike
or labor difficulty;
(c) Conviction of or plea of nolo contendere of a franchised motor vehicle dealer, or one
of its principal owners, of any Class A, B or C crime, as defined in the Maine Criminal
Code, Title 17-A, in which a sentence of imprisonment of one year or more is imposed
under Title 17-A, sections 1603 and 1604; or
(d) Revocation of the franchised motor vehicle dealer's license pursuant to Title 29-A,
section 903; [PL 2019, c. 113, Pt. C, §4 (AMD).]
S. To cancel, terminate, fail to renew or refuse to continue any franchise relationship with a
licensed new motor vehicle dealer without providing fair and reasonable compensation to the
licensed new motor vehicle dealer for:
(1) All unsold new model motor vehicle inventory of the current and previous model year
purchased from the manufacturer;
(2) Supplies and parts purchased from the manufacturer or its approved sources that are listed
in the current parts catalog or identical to a part in the current parts catalog except for the
number assigned to the part, and that can be used for repairs under the terms of a manufacturer’s
new motor vehicle warranty;
(3) Equipment and furnishings purchased from the manufacturer or its approved sources less
a reasonable allowance for normal wear and tear; and
(4) Special tools and automotive service equipment owned by the dealer that were designated
as special tools or equipment and required by and purchased from the manufacturer or its
approved sources, if the tools and equipment are in useable and good condition, normal wear
and tear excepted.
Except for a termination related to a conviction and imprisonment for a felony involving moral
turpitude that is substantially related to the qualifications, functions or duties of a franchisee, if the
new motor vehicle dealer is leasing the dealership facilities from a lessor other than the
manufacturer, the manufacturer shall pay the new motor vehicle dealer a sum equivalent to one

year's rent or, if the new motor vehicle dealer owns the facilities, the manufacturer shall pay the
new motor vehicle dealer a sum equivalent to the reasonable rental value of the facilities for one
year, prorated for each line make at the facility based on total sales volume of each line make at the
facility for the calendar year prior to the involuntary termination, cancellation, noncontinuance or
nonrenewal. The manufacturer shall pay the new motor vehicle dealer the sum equivalent to the
rent or the reasonable rental value of the facilities when possible within 90 days of the effective
date of the termination, cancellation, noncontinuance or nonrenewal if the new motor vehicle dealer
has notified the manufacturer of the amount of rent or reasonable rental value to which the dealer
is entitled.
The fair and reasonable compensation for the items listed in subparagraphs (1) to (4) may in no
instance be less than the acquisition price and must be paid by the manufacturer when possible
within 90 days of the effective date of the termination, cancellation, noncontinuance or nonrenewal,
provided that the new motor vehicle dealer has clear title to the inventory and other items and is in
a position to convey that title to the manufacturer. These items must be paid for by the manufacturer
when possible within 90 days of the effective date of the termination, cancellation, noncontinuance
or nonrenewal.
In order to be entitled to rental assistance from the manufacturer, the dealer is obligated to mitigate
rental assistance by listing the dealership facilities for lease or sublease with a licensed real estate
agent within 30 days after the effective date of the termination of the franchise and thereafter by
reasonably cooperating with the real estate agent in the performance of the agent’s duties and
responsibilities. In the event that the dealer is able to lease or sublease the dealership facilities on
terms that are consistent with local zoning requirements to preserve the right to sell motor vehicles
from the dealership facilities and the terms of the dealer’s lease, the dealer is required to pay the
manufacturer the net revenue received from such mitigation, but only following receipt of rental
assistance payments pursuant to this paragraph and only up to the total amount of rental assistance
payments that the dealer has received. If the facility is used for the operations of more than one
franchise, the dealer does not have a duty to list the dealership facilities, and the reasonable rental
assistance must be paid based upon the portion of the facility used by the franchise being
terminated, cancelled, noncontinued or nonrenewed for one year unless the space is filled with
another product line, in which case no rental payments are required.
In lieu of any injunctive relief or any other damages, if the manufacturer fails to prove there was
good cause for the termination, cancellation, noncontinuance or nonrenewal, or if the manufacturer
fails to prove that it acted in good faith, then the manufacturer may pay the new motor vehicle
dealer fair and reasonable compensation for the value of the dealership as an ongoing business;
[PL 2009, c. 367, §4 (AMD).]
T. To act as, offer to act as or purport to be a broker; [PL 2013, c. 534, §5 (AMD).]
U. To cancel, terminate, fail to renew or refuse to continue any franchise relationship with a
licensed new motor vehicle dealer not less than 180 days prior to the effective date of such
termination, cancellation, noncontinuance or nonrenewal that occurs in whole or in part as a result
of any change in ownership, operation or control of all or any part of the business of the
manufacturer, whether by sale or transfer of assets, corporate stock or other equity interest,
assignment, merger, consolidation, combination, joint venture, redemption, operation of law or
otherwise; or the termination, suspension or cessation of a part or all of the business operations of
the manufacturer; or discontinuance of the sale of the product line or a change in distribution system
by the manufacturer, whether through a change in distributors or the manufacturer's decision to
cease conducting business through a distributor altogether.
In addition to any other payments or requirements in this chapter, if a termination, cancellation,
noncontinuance or nonrenewal was premised in whole or in part upon any of the occurrences set

forth in this paragraph, the manufacturer is liable to the licensed new motor vehicle dealer in an
amount at least equivalent to the fair market value of the franchise arising from the termination,
cancellation, noncontinuance or nonrenewal of the franchise.
(1) If liability is based on the fair market value of the franchise, which must include diminution
in value of the facilities leased or owned by the dealer as a result of the loss of the franchise to
operate in the facilities, the fair market value must be computed on the date in divisions (a) to
(c) that yields the highest fair market value:
(a) The date the manufacturer announces the action that results in termination,
cancellation, noncontinuance or nonrenewal;
(b) The date the action that results in termination, cancellation, noncontinuance or
nonrenewal first becomes general knowledge; or
(c) The date 12 months prior to the date on which the notice of termination, cancellation,
noncontinuance or nonrenewal is issued.
If the termination, cancellation, noncontinuance or nonrenewal is due to the manufacturer's change
in distributors, the manufacturer may avoid paying fair market value to the licensed new motor
vehicle dealer if the new distributor or the manufacturer offers the dealer a franchise agreement
with terms acceptable to the dealer.
If an entity other than the original manufacturer of a line make becomes the manufacturer for the
line make and intends to distribute motor vehicles of that line make in this State, that entity shall
honor the franchise agreements of the original manufacturer and its licensed new motor vehicle
dealers or offer those dealers of that line make, or of motor vehicles historically of that line make
that are substantially similar in their design and specifications and are manufactured in the same
facility or facilities, a new franchise agreement with substantially similar terms and conditions; or
[PL 2015, c. 329, Pt. C, §1 (AMD); PL 2015, c. 329, Pt. C, §4 (AFF).]
V. Except as expressly authorized in this paragraph, to require a motor vehicle dealer to provide
its customer lists, customer information, consumer contact information, transaction data or service
files.
(1) The following definitions apply to this paragraph.
(a) "Dealer management computer system" means a computer hardware and software
system that is owned or leased by the dealer, including a dealer's use of web applications,
software or hardware, whether located at the dealership or provided at a remote location,
and that provides access to customer records and transactions by a motor vehicle dealer
and that allows the motor vehicle dealer timely information in order to sell vehicles, parts
or services through that motor vehicle dealership.
(b) "Dealer management computer system vendor" means a seller or reseller of dealer
management computer systems, a person that sells computer software for use on dealer
management computer systems or a person that services or maintains dealer management
computer systems, but only to the extent the seller, reseller or other person listed is engaged
in such activities.
(c) "Security breach" means an incident of unauthorized access to and acquisition of
records or data containing dealership or dealership customer information through which
unauthorized use of the dealership or dealership customer information has occurred or is
reasonably likely to occur or that creates material risk of harm to a dealership or a
dealership's customer. An incident of unauthorized access to and acquisition of records or
data containing dealership or dealership customer information, or an incident of disclosure

of dealership customer information to one or more 3rd parties that was not specifically
authorized by the dealer or customer, constitutes a security breach.
(2) Any requirement by a manufacturer, distributor, wholesaler, distributor branch or division,
factory branch or division, wholesale branch or division or officer, agent or other representative
thereof that a new motor vehicle dealer provide its customer lists, customer information,
consumer contact information, transaction data or service files as a condition of the dealer's
participation in any incentive program or contest, for a customer or dealer to receive any
incentive payments otherwise earned under an incentive program or contest, for the dealer to
obtain customers or customer leads or for the dealer to receive any other benefits, rights,
merchandise or services that the dealer would otherwise be entitled to obtain under the
franchise or any other contract or agreement or that are customarily provided to dealers is
voidable at the option of the dealer, unless all of the following conditions are satisfied:
(a) The customer information requested relates solely to the specific program requirements
or goals associated with such manufacturers' or distributors' own new vehicle makes or
specific vehicles of their own make that are certified preowned vehicles and the dealer is
not required to provide general customer information or other information related to the
dealer;
(b) The requirement is lawful and would not require the dealer to allow any customer the
right to opt out under the federal Gramm-Leach-Bliley Act, 15 United States Code, Chapter
94, Subchapter I; and
(c) The dealer is not required to allow the manufacturer, distributor or a 3rd party to have
direct access to the dealer's dealer management computer system, but the dealer is instead
permitted to provide the same dealer, consumer or customer data or information specified
by the manufacturer or distributor by timely obtaining and pushing or otherwise furnishing
the required data in a widely accepted file format in accordance with subparagraph (11).
(3) Nothing contained in this section limits the ability of a manufacturer, distributor,
wholesaler, distributor branch or division, factory branch or division, wholesale branch or
division or officer, agent or other representative thereof to require that the dealer provide, or
use in accordance with law, customer information related solely to that manufacturer's or
distributor's own vehicle makes to the extent necessary to:
(a) Satisfy any safety or recall notice obligations;
(b) Complete the sale and delivery of a new motor vehicle to a customer;
(c) Validate and pay customer or dealer incentives; or
(d) Submit to the manufacturer, distributor, wholesaler, distributor branch or division,
factory branch or division, wholesale branch or division or officer, agent or other
representative thereof claims under section 1176.
(4) At the request of a manufacturer, distributor, wholesaler, distributor branch or division,
factory branch or division, wholesale branch or division or officer, agent or other representative
thereof, a dealer may be required to provide customer information related solely to that
manufacturer's, distributor's, wholesaler's, distributor branch's or division's, factory branch's or
division's or wholesale branch's or division's own vehicle makes for reasonable marketing
purposes, market research, consumer surveys, market analysis and dealership performance
analysis, except that the dealer is required to provide such customer information only if the
provision of the information is lawfully permissible, the requested information relates solely to
specific program requirements or goals associated with the manufacturer's or distributor's own
vehicle makes and does not require the dealer to provide general customer information or other
information related to the dealer and the requested information can be provided without

requiring that the dealer allow any customer the right to opt out under the federal Gramm-
Leach-Bliley Act, 15 United States Code, Chapter 94, Subchapter I.
(5) A manufacturer, distributor, wholesaler, distributor branch or division, factory branch or
division, wholesale branch or division or officer, agent, dealer management computer system
vendor or other representative thereof, or a 3rd party acting on behalf of a manufacturer,
distributor, wholesaler, distributor branch or division, factory branch or division, wholesale
branch or division or officer, agency, dealer management computer system vendor or other
representative thereof, may not access or obtain dealer or customer data from or write dealer
or customer data to a dealer management computer system used by a motor vehicle dealer or
require or coerce a motor vehicle dealer to use a particular dealer management computer
system, unless the dealer management computer system allows the dealer to reasonably
maintain the security, integrity and confidentiality of the data maintained in the system. A
manufacturer, distributor, wholesaler, distributor branch or division, factory branch or division,
wholesale branch or division or officer, agent, dealer management computer system vendor or
other representative thereof, or a 3rd party acting on behalf of a manufacturer, distributor,
wholesaler, distributor branch or division, factory branch or division, wholesale branch or
division or officer, agency, dealer management computer system vendor or other representative
thereof, may not prohibit a dealer from providing a means to regularly and continually monitor
the specific data accessed from or written to the dealer's dealer management computer system
or from complying with applicable state and federal laws, rules and regulations. Nothing in
this subparagraph imposes an obligation on a manufacturer, distributor, wholesaler, distributor
branch or division, factory branch or division, wholesale branch or division or officer, agent,
dealer management computer system vendor or other representative thereof, or a 3rd party
acting on behalf of a manufacturer, distributor, wholesaler, distributor branch or division,
factory branch or division, wholesale branch or division or officer, agency, dealer management
computer system vendor or other representative thereof, to provide such capability.
(6) A manufacturer, distributor, wholesaler, distributor branch or division, factory branch or
division, wholesale branch or division or officer, agent or other representative thereof or dealer
management computer system vendor, or a 3rd party acting on behalf of a manufacturer,
distributor, wholesaler, distributor branch or division, factory branch or division, wholesale
branch or division or officer, agent or other representative thereof or dealer management
computer system vendor may not access or use customer or prospect information maintained
in a dealer management computer system used by a motor vehicle dealer for purposes of
soliciting a customer or prospect on behalf of, or directing a customer or prospect to, any other
dealer. The limitations in this subsection do not apply to:
(a) A customer that requests a reference to another dealership;
(b) A customer that moves more than 60 miles away from the dealer whose data were
accessed;
(c) Customer or prospect information that was provided to the dealer by the manufacturer,
distributor, wholesaler, distributor branch or division, factory branch or division, wholesale
branch or division or officer, agent or other representative thereof; or
(d) Customer or prospect information obtained by the manufacturer, distributor,
wholesaler, distributor branch or division, factory branch or division, wholesale branch or
division or officer, agent or other representative thereof in which the dealer agrees to allow
the manufacturer, distributor, wholesaler, distributor branch or division, factory branch or
division, wholesale branch or division or officer, agent or other representative thereof or
dealer management computer system vendor or a 3rd party acting on behalf of a
manufacturer, distributor, wholesaler, distributor branch or division, factory branch or

division, wholesale branch or division or officer, agent or other representative thereof or
dealer management computer system vendor the right to access and use the customer or
prospect information maintained in the dealer's dealer management computer system for
purposes of soliciting a customer or prospect of the dealer on behalf of or directing a
customer or prospect to any other dealer in a separate, stand-alone written instrument
dedicated solely to such an authorization.
(7) A manufacturer, distributor, wholesaler, distributor branch or division, factory branch or
division, wholesale branch or division or officer, agent or other representative thereof or dealer
management computer system vendor or a 3rd party acting on behalf of a manufacturer,
distributor, wholesaler, distributor branch or division, factory branch or division, wholesale
branch or division or officer, agent or other representative thereof or dealer management
computer system vendor may not provide access to customer or dealership information
maintained in a dealer management computer system used by a motor vehicle dealer without
first obtaining the dealer's prior express written consent, revocable by the dealer upon 5 days'
written notice, to provide such access. Prior to obtaining such consent and prior to entering
into an initial contract or renewal of a contract with a dealer, the manufacturer, distributor,
wholesaler, distributor branch or division, factory branch or division, wholesale branch or
division or officer, agent or other representative thereof or dealer management computer
system vendor or a 3rd party acting on behalf of or through a manufacturer, distributor,
wholesaler, distributor branch or division, factory branch or division, wholesale branch or
division or officer, agent or other representative thereof or dealer management computer
system vendor shall provide to the dealer a written list of all specific 3rd parties to whom any
data obtained from the dealer have actually been provided within the 12-month period ending
November 1st of the prior year. The list must describe the scope and specific fields of the data
provided. In addition to the initial list, a dealer management computer system vendor or a 3rd
party acting on behalf of or through a dealer management computer system vendor must
provide to the dealer an annual list of 3rd parties to whom such data are actually being provided
on November 1st of each year and to whom the data have actually been provided in the
preceding 12 months and describe the scope and specific fields of the data provided. Lists
required pursuant to this subparagraph must be provided to the dealer by January 1st of each
year. A dealer management computer system vendor's contract that directly relates to the
transfer or accessing of dealer or dealer customer information must conspicuously state:
"NOTICE TO DEALER: THIS AGREEMENT RELATES TO THE TRANSFER AND
ACCESSING OF CONFIDENTIAL INFORMATION AND CONSUMER-RELATED
DATA." Consent in accordance with this subparagraph does not change any such person's
obligations to comply with the terms of this section and any additional state or federal laws,
rules and regulations. A dealer management computer system vendor may not refuse to provide
a dealer management computer system to a motor vehicle dealer if the dealer refuses to provide
consent under this subparagraph.
(8) A dealer management computer system vendor or 3rd party acting on behalf of or through
a dealer management computer system vendor may not access or obtain data from or write data
to a dealer management computer system used by a motor vehicle dealer unless the dealer
management computer system allows the dealer to reasonably maintain the security, integrity
and confidentiality of customer and dealer information maintained in the system. A dealer
management computer system vendor or 3rd party acting on behalf of or through a dealer
management computer system vendor may not prohibit a dealer from providing a means to
regularly and continually monitor the specific data accessed from or written to the dealer
management computer system and from complying with applicable state and federal laws, rules
and regulations. This subparagraph does not impose on a manufacturer, distributor, wholesaler,
distributor branch or division, factory branch or division, wholesale branch or division or

officer, agent or other representative thereof or dealer management computer system vendor or
a 3rd party acting on behalf of or through a manufacturer, distributor, wholesaler, distributor
branch or division, factory branch or division, wholesale branch or division or officer, agent or
other representative thereof or dealer management computer system vendor an obligation to
provide such capability.
(9) A manufacturer, distributor, wholesaler, distributor branch or division, factory branch or
division, wholesale branch or division or officer, agent or other representative thereof or dealer
management computer system vendor or a 3rd party acting on behalf of or through a
manufacturer, distributor, wholesaler, distributor branch or division, factory branch or division,
wholesale branch or division or officer, agent or other representative thereof or dealer
management computer system vendor that has electronic access to customer or motor vehicle
dealership data in a dealer management computer system used by a motor vehicle dealer shall
provide notice to the dealer of any security breach of dealership or customer data obtained
through that access, which at the time of the security breach was in the possession or custody
of the manufacturer, distributor, wholesaler, distributor branch or division, factory branch or
division, wholesale branch or division or officer, agent or other representative thereof or dealer
management computer system vendor or a 3rd party. The disclosure notification must be made
without unreasonable delay by the manufacturer, distributor, wholesaler, distributor branch or
division, factory branch or division, wholesale branch or division or officer, agent or other
representative thereof or dealer management computer system vendor or a 3rd party following
discovery by the person, or notification to the person, of the security breach. The disclosure
notification must describe measures reasonably necessary to determine the scope of the security
breach and corrective actions that may be taken in an effort to restore the integrity, security and
confidentiality of the data; these measures and corrective actions must be implemented as soon
as practicable by all persons responsible for the security breach.
(10) Nothing in this section precludes, prohibits or denies the right of the manufacturer,
distributor, wholesaler, distributor branch or division, factory branch or division, wholesale
branch or division or officer, agent or other representative thereof to receive customer or
dealership information from a motor vehicle dealer for the purposes of complying with federal
or state safety requirements or implement any steps related to manufacturer recalls at such
times as necessary in order to comply with federal and state requirements or manufacturer
recalls as long as receiving this information from the dealer does not impair, alter or reduce the
security, integrity and confidentiality of the customer and dealership information collected or
generated by the dealer.
(11) Notwithstanding any of the terms or provisions contained in this subparagraph or in any
consent, authorization, release, novation, franchise or other contract or agreement, whenever
any manufacturer, distributor, wholesaler, distributor branch or division, factory branch or
division, wholesale branch or division or officer, agent or other representative thereof or dealer
management computer system vendor or a 3rd party acting on behalf of or through a
manufacturer, distributor, wholesaler, distributor branch or division, factory branch or division,
wholesale branch or division or officer, agent or other representative thereof or dealer
management computer system vendor requires that a new motor vehicle dealer provide any
dealer, consumer or customer data or information through direct access to a dealer's dealer
management computer system, the dealer is not required to provide, and may not be required
to consent to provide in a written agreement, th

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