(1) If an advertisement for a rental-purchase agreement refers to or states the amount of any payment or the right to acquire ownership for any specific item, the advertisement also shall state clearly and conspicuously the following items, as applicable: (a) That the transaction advertised is a rental-purchase agreement; (b) The total of payments necessary to acquire ownership; and (c) That the consumer acquires no ownership rights if the total amount necessary to acquire ownership is not paid. (2) Any owner o r personnel of any medium in which an advertisement appears or through which it is disseminated shall not be liable under this section. (3) Subsection (1) of this section shall not apply to an advertisement: (a) Which does not refer to a specific item of merchandise; (b) Which does not refer to or state the amount of any payment; or (c) Which is published in the yellow pages of a telephone directory or any similar directory of business. (4) With respect to matters specifically governed by the Federal Consum er Credit Protection Act, compliance with that act shall satisfy the requirements of this section.
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