No seller or transferor of any goods, wares or merchandise shall advertise, claim or imply that any sale or other transfer of goods, wares or merchandise is a sale or transfer at wholesale or at a wholesale price unless the sale or transfer is made to a tr ansferee for resale and unless the transferee has a seller's permit to do business pursuant to KRS 139.240. Nothing in KRS 365.490 to 365.510 and 365.993 shall prohibit a licensed wholesaler from making any sale to an individual.
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