1. Except as provided in subsection 2, a person engaged in the business of renting, leasing, loaning, or otherwise distributing for a fee videotapes or other like items to individuals for personal use shall not disclose any information which would reveal the identity of an individual renting, leasing, borrowing, or otherwise obtaining through the business a videotape or other like item, except to the extent permitted by the individual as evidenced by the individual’s written consent or as otherwise provided in this section. 2. In the absence of consent, the information may be released in any of the following situations: a. To a criminal or juvenile justice agency only pursuant to an investigation of a particular person or organization suspected of committing a known crime. The information shall be released only upon a judicial determination that a rational connection exists between the requested release of information and a legitimate end and that the need for the information iscogent and compelling. b. To the extent reasonably necessary to collect payment for the rental, lease, or other distribution fee for the materials, ifthe individual has been given written notice that the payment isdue and the individual hasfailed topay orarrange for payment within a reasonable time after this notice. c. If the disclosure is for the exclusive purpose of marketing goods and services directly tothe consumer. The person disclosing the information shall inform the customer in writing that the customer may, by written notice, require the person to refrain from disclosing the information pursuant to this paragraph. 3. A person who violates this section commits a simple misdemeanor.
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