Iowa Code § 322.35

Disclosure of manufacturer’s suggested price for certain motor vehicles —
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penalty. 1. A person shall not sell or offer for sale at retail a new car, multipurpose vehicle, or pickup, as those terms are defined in section 321.1, without a label securely affixed to the windshield or side window containing the manufacturer’s clear and legible endorsement disclosing the following true and correct information: a. The retail price of the vehicle suggested by the manufacturer. b. The retail delivered price suggested by the manufacturer for each accessory or item of optional equipment, physically attached to the vehicle at the time of itsdelivery to the retail seller,which is not included within the price of the vehicle as stated pursuant to paragraph “a”. c. The amount charged, ifany, to the retail seller for the transportation of the vehicle to the location at which it isdelivered to the retail seller. d. The total of the amounts specified pursuant to paragraphs “a”, “b”, and “c”. 2. A person who violates this section commits a simple misdemeanor. Violation with respect to each vehicle constitutes a separate offense.

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