Indiana Code § 24-3-5.4-1

"Brand family"
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Sec. 1. As used in this chapter, "brand family" means cigarettes that are: (1) sold under the same trademark; and (2) differentiated from one another by means of modifiers such as menthol, lights, kings, or 100s. The term includes the use of a brand name, trademark, logo, symbol, motto, selling message, recognizable pattern of colors, or other indicia of product identification that is identical or similar to or identifiable with a previously known brand of cigarettes.

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