Illinois Code § 815 ILCS 602/5-5.15

Marketing plan.
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"Marketing plan" means advice
or training, provided to the purchaser by the seller or a person
recommended by the seller, pertaining specifically to the sale of any
enterprise, product, equipment, supplies or services and the advice or
training includes, without limitation, preparing
or providing:

 
 
(1) promotional literature, brochures, pamphlets, or 
 
advertising materials;

 
 
(2) training, regarding the promotion, operation or 
 
management of the business opportunity; or

 
 
(3) operational, managerial, or financial guidelines 
 
or assistance or continuing technical support.

advertising materials;
management of the business opportunity; or
or assistance or continuing technical support.

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