(Section scheduled to be repealed on January 1, 2028) Sec. 5.3. Advertising. (a) As used in this Section, "advertise" means solicitation by the licensee or through another person or entity by means of hand bills, posters, circulars, motion pictures, radio, newspapers, or television or any other manner. (b) A person licensed under this Act as a physician assistant may advertise the availability of professional services in the public media or on the premises where the professional services are rendered. The advertising is limited to the following information: (1) publication of the person's name, title, office hours, address, and telephone number; (2) information pertaining to the person's areas of specialization, including, but not limited to, appropriate board certification or limitation of professional practice; (3) publication of the person's collaborating physician's name, title, and areas of specialization; (4) information on usual and customary fees for routine professional services offered, which shall include notification that fees may be adjusted due to complications or unforeseen circumstances; (5) announcements of the opening of, change of, absence from, or return to business; (6) announcements of additions to or deletions from professional licensed staff; and (7) the issuance of business or appointment cards. (c) It is unlawful for a person licensed under this Act as a physician assistant to use claims of superior quality of care to entice the public. It is unlawful to advertise fee comparisons of available services with those of other licensed persons. (d) This Section does not authorize the advertising of professional services that the offeror of the services is not licensed or authorized to render. The advertiser shall not use statements that contain false, fraudulent, deceptive, or misleading material or guarantees of success, statements that play upon the vanity or fears of the public, or statements that promote or produce unfair competition. (e) It is unlawful and punishable under the penalty provisions of this Act for a person licensed under this Act to knowingly advertise that the licensee will accept as payment for services rendered by assignment from any third-party payor the amount the third-party payor covers as payment in full if the effect is to give the impression of eliminating the need of payment by the patient of any required deductible or copayment applicable in the patient's health benefit plan. (f) A licensee shall include in every advertisement for services regulated under this Act his or her title as it appears on the license or the initials authorized under this Act. hours, address, and telephone number; specialization, including, but not limited to, appropriate board certification or limitation of professional practice; physician's name, title, and areas of specialization; routine professional services offered, which shall include notification that fees may be adjusted due to complications or unforeseen circumstances; absence from, or return to business; professional licensed staff; and
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