(1) A motor vehicle service contract provider may not use in its name, contracts or literature: (a) Any of the words insurance, casualty, surety, mutual or any other words descriptive of the insurance, casualty or surety business; or (b) A name deceptively similar to the name or description of any insurance or surety corporation, or any other motor vehicle service contract provider. (2) A motor vehicle service contract provider, its representative or any other person may not make, permit or allow to be made any false, deceptive or misleading statement, or deliberately omit any material statement that would be considered misleading if omitted, in connection with the sale, offer to sell or advertisement of a motor vehicle service contract. (3) A motor vehicle service contract provider, its representative or any other person may not make, permit or allow to be made any advertisement to sell a motor vehicle service contract that does not comply with section 49-2805A , Idaho Code.
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