Colorado Code § 44-20-134

Advertisement - inclusion of dealer name
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A motor vehicle dealer or used
motor vehicle dealer or any agent of the dealers shall not advertise any offer for the sale, lease,
or purchase of a motor vehicle or a used motor vehicle that creates the false impression that the
vehicle is being offered by a private party or by a buyer's agent or that does not contain the name
of the dealer or the word "dealer" or, if the name is contained in the offer and does not clearly
reflect that the business is a dealer, both the name of the dealer and the word "dealer".

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