Colorado Code § 43-1-402

Legislative declaration
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(1) (a) It is declared to be the purpose of the general
assembly in the passage of this part 4 to control the existing and future use of advertising devices
in areas adjacent to the state highway system in order to protect and promote the health, safety,
and welfare of the traveling public and the people of Colorado and such purposes are declared to
be of statewide concern. The general assembly finds and declares that the enactment of this part
4 is necessary to further the following substantial state interests:
(I) Protection of the public investment in the state highway system;
(II) Promotion of safety upon the state highway system;
(III) Promotion of the recreational value of public travel;
(IV) Promotion of public pride and spirit both on a statewide and local basis;
(V) Preservation and enhancement of the natural and scenic beauty of this state;
(VI) Broadening the economic well-being and general welfare by attracting to this state
tourists and other travelers;
(VII) Providing the traveling public with information as to necessary goods and services
in the immediate vicinity of the traveler;
(VIII) Protection and encouragement of local tourist-related businesses for the general
economic well-being of this state;
(IX) Insuring that Colorado receives its full share of funds to be apportioned by the
congress of the United States for expenditures on federal-aid highways.
(b) In furtherance of the substantial state interests stated in paragraph (a) of this
subsection (1), it is the intent of the general assembly that Colorado comply with the federal
"Highway Beautification Act of 1965" and rules and regulations adopted thereunder.
(2) The general assembly further finds and declares that this part 4, taken as a whole,
represents a balancing of the above-stated substantial state interests.

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