(1) The organization shall develop and implement a statewide education and outreach program that is designed to increase the recycling and reuse of covered materials and includes education and outreach on: (a) Proper end-of-life management of covered materials; (b) The location and availability of recycling services under the program; and (c) How to prevent littering in the process of providing recycling services for covered materials. (2) The education and outreach program must, at a minimum: (a) Provide clear and concise recycling instructions that are consistent statewide and accessible for all demographic groups; (b) Coordinate with existing recycling education materials and services provided throughout the state; and (c) Be designed to help the state achieve the minimum collection rate and minimum recycling rate targets established in the final plan under section 25-17-705 (4)(p) and reduce levels and impacts of inbound contamination from covered materials at materials recovery facilities and compost facilities. (3) The organization shall consult with the advisory board and other entities providing recycling education in the state on the development and distribution of education outreach services and materials. The organization may contract with service providers, local governments, and nonprofit organizations to conduct recycling education and outreach services under the education and outreach program developed under subsection (1) of this section. (4) The organization shall develop a proposed methodology for evaluating and reporting on the effectiveness of the education and outreach program.
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