Colorado Code § 10-4-1906

Sales practices - definition
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(1) Any person offering travel insurance to
residents of this state is subject to part 11 of article 3 of this title 10, except as otherwise
provided in this section. In the event of a conflict between this part 19 and other provisions of
this title 10 regarding the sale and marketing of travel insurance and travel protection plans, the
provisions of this part 19 control.
(2) Offering or selling a travel insurance policy that could never result in payment of any
claims for any insured under the policy is an unfair or deceptive practice pursuant to section 10-
3-1104.
(3) (a) All documents provided to consumers prior to the purchase of travel insurance,
including but not limited to sales materials, advertising materials, and marketing materials, must
be consistent with the travel insurance policy itself, including but not limited to forms,
endorsements, policies, rate filings, and certificates of insurance.
(b) For travel insurance policies or certificates that contain preexisting condition
exclusions, the person offering the policy or certificate shall provide information and an
opportunity to learn more about the preexisting condition exclusions at any time prior to the time
of purchase and in the coverage's fulfillment materials.
(c) (I) As used in this subsection (3)(c), "delivery" means handing fulfillment materials
to the policyholder or certificate holder or sending fulfillment materials by mail or electronic
means to the policyholder or certificate holder.
(II) The fulfillment materials and the information described in section 10-2-414.5
(2)(b)(I) to (2)(b)(IV) shall be provided to a policyholder or certificate holder as soon as
practicable following the purchase of a travel protection plan.
(III) Unless the insured has either started a covered trip or filed a claim under the travel
insurance coverage, a policyholder or certificate holder may cancel a policy or certificate for a
full refund of the travel protection plan price from the date of purchase of a travel protection plan
until at least:
(A) Fifteen days following the date of delivery of the travel protection plan's fulfillment
materials by mail; or
(B) Ten days following the date of delivery of the travel protection plan's fulfillment
materials by means other than mail.
(d) An insurer shall disclose in the policy documentation and fulfillment materials
whether the travel insurance is primary or secondary to other applicable coverage.
(e) When travel insurance is marketed directly to a consumer through an insurer's
website or by others through an aggregator site, it is not an unfair or deceptive practice or other
violation of law when an accurate summary or short description of coverage is provided on the
web page, so long as the consumer has access to the full provisions of the policy through
electronic means.
(4) A person offering, soliciting, or negotiating travel insurance or travel protection
plans on an individual or group basis shall not do so by using negative option or opt out, which
would require a consumer to take an affirmative action to deselect coverage, such as unchecking
a box on an electronic form, when the consumer purchases a trip.
(5) It is an unfair or deceptive practice pursuant to section 10-3-1104 to market blanket
travel insurance coverage as free.
(6) Where a consumer's destination jurisdiction requires insurance coverage, it is not an
unfair or deceptive practice to require that a consumer choose between the following options as a
condition of purchasing a trip or travel package:
(a) Purchasing the coverage required by the destination jurisdiction through the travel
retailer or limited lines travel insurance producer supplying the trip or travel package; or
(b) Agreeing to obtain and provide proof of coverage that meets the destination
jurisdiction's requirements prior to departure.

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