(a) The following definitions apply to this section: (1) âSenior designationâ means any degree, title, credential, certificate, certification, accreditation, or approval, that expresses or implies that a broker or agent possesses expertise, training, competence, honesty, or reliability with regard to advising seniors in particular on finance, insurance, or risk management. (2) âUseâ means utilizing a word, phrase, acronym, or logo, in any oral or written communication from which a sale of insurance to a senior may directly or indirectly result, that states or suggests, alone or in context, that a broker or agent holds a senior designation. (b) (1) A broker or agent may not use a senior designation unless all of the following conditions have been met: (A) The broker or agent has been granted the right to use the senior designation by the organization that issues the senior designation, and the broker or agent is currently authorized by the organization to use the designation. (B) The senior designation has been approved by the commissioner for use by brokers and agents in the sale of insurance to seniors. (C) The broker or agent has been licensed for at least four years in any state or United States territory to sell the types of insurance with which the designation is used. (2) A broker or agent may not use a senior designation in a manner that misleads a person as to the significance of the senior designation. Each time a broker or agent uses a senior designation in a writing, the writing shall also contain the words âCaliforniaâ or âCAâ next to âInsurance Agentâ or âInsurance Broker Agentâ and âLicense,â and these words shall be located immediately prior to the brokerâs license number or the agentâs license number, in type that is in the same font and at least the same size as the type used for the senior designation. The requirements set forth in this subdivision are in addition to the requirements of Section 1725.5 and shall apply regardless of whether the broker or agent is an insurance agent, as defined in Section 1621. For purposes of this paragraph, âwritingâ means business cards, written price quotations, and print advertisements distributed exclusively in this state. (c) The commissioner shall approve a senior designation only if the organization that issues the designation satisfies all of the following requirements with respect to the designation: (1) The organization has applied for approval on a form prescribed by the commissioner. (A) The department may require the filing of any supplementary documents and declarations it deems necessary to determine whether the prerequisites for approval have been met. (B) Before or after approval, an organization shall notify the department in writing within 45 days following any material change in information recorded on the application form or in declarations or documents submitted along with it or in response to a department request. (2) The designation is accredited by the National Commission for Certifying Agencies, or the organization or the designation is accredited by an agency that is on the United States Department of Educationâs list entitled âAccrediting Agencies Recognized for Title IV Purposesâ and it is established to the satisfaction of the commissioner that the agency is qualified to accredit an organization or designation involved with financial services provided to seniors. (3) The organization requires California candidates for the designation to demonstrate superior expertise in advising seniors in particular in finance, insurance, or risk management by passing examinations that are based on applicants with no prior insurance education or experience completing at least 75 hours of study covering at least the following topics: aspects of aging, health care coverage, long-term care insurance, financial planning for retirement, investments, estate planning, and ethics. Textbooks or other study materials may use chapte
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