(a) For purposes of this article, the following terms have the following meanings: (1) âOnline platformâ means a public-facing internet website, web application, or digital application, including a social network, ad network, or search engine, that sells advertisements directly to advertisers. A public-facing internet website, web application, or digital application is not an online platform for purposes of this article to the extent that it displays advertisements that are sold directly to advertisers through another online platform. (2) (A) âOnline platform disclosed advertisementâ means either of the following: (i) A paid electronic media advertisement on an online platform made via a form of electronic media that allows users to engage in discourse and post content, or any other type of social media, for which the committee pays the online platform, unless all advertisements on the platform are video advertisements that can comply with Section 84504.1. Individual posts, comments, or other similar communications are not considered online platform disclosed advertisements if they are posted without payment to the online platform. (ii) A paid electronic media advertisement on an online platform that is not any of the following: (I) A graphic, image, animated graphic, or animated image that the online platform hosting the advertisement allows to hyperlink to an internet website containing required disclosures, as described in subdivision (b) of Section 84504.3. (II) Video, audio, or email. (B) Electronic media advertisements that are not online platform disclosed advertisements as defined in subparagraph (A) shall follow disclosure requirements for electronic media advertisements under Section 84504.3. (b) A committee that disseminates an online platform disclosed advertisement shall do all of the following: (1) Upon requesting the dissemination, expressly notify the online platform through which the advertisement would be disseminated, using the online platformâs chosen notification method, that the advertisement is an advertisement as defined in Section 84501. (2) (A) Provide the online platform with the disclosure name of the committee. (B) For purposes of this section, âdisclosure nameâ means the text required by Section 84503, followed by a colon, followed by, surrounded in quotation marks, the name of the committee as it appears on the most recent Statement of Organization filed pursuant to Section 84101 or the name that the filer is required to use on campaign statements pursuant to subdivision (o) of Section 84211. If no disclosure text is required by Section 84503, âdisclosure nameâ means the name of the committee as it appears on the most recent Statement of Organization filed pursuant to Section 84101 or the name that the filer is required to use on campaign statements pursuant to subdivision (o) of Section 84211. (C) If the disclosure name changes due to a change in the top contributors or the name of the committee, the committee shall provide the online platform with an updated disclosure name within five business days. (3) Provide the online platform with the name of the candidate to which the advertisement refers and the office to which the candidate is seeking election, as applicable, or number or letter of the ballot measure and the jurisdiction to which the advertisement refers. (4) Provide the online platform with the name and identification number of the committee that paid for the advertisement. (c) An online platform that disseminates a committeeâs online platform disclosed advertisement shall do one of the following: (1) Display âPaid for byâ or âAd Paid for byâ followed by the disclosure name provided by the committee, easily readable to the average viewer, located adjacent to any text stating that the advertisement is an advertisement or is promoted or sponsored. The online platform may display only one hundred or more characters of the disclosure name if it is followed by a
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