Methods of Limiting Sale, Sharing, and Use of Personal Information and Use of Sensitive Personal Information (a) A business that sells or shares consumersâ personal information or uses or discloses consumersâ sensitive personal information for purposes other than those authorized by subdivision (a) of Section 1798.121 shall, in a form that is reasonably accessible to consumers: (1) Provide a clear and conspicuous link on the businessâ internet homepages, titled âDo Not Sell or Share My Personal Information,â to an internet web page that enables a consumer, or a person authorized by the consumer, to opt out of the sale or sharing of the consumerâs personal information. (2) Provide a clear and conspicuous link on the businessâ internet homepages, titled âLimit the Use of My Sensitive Personal Information,â that enables a consumer, or a person authorized by the consumer, to limit the use or disclosure of the consumerâs sensitive personal information to those uses authorized by subdivision (a) of Section 1798.121. (3) At the businessâ discretion, utilize a single, clearly labeled link on the businessâ internet homepages, in lieu of complying with paragraphs (1) and (2), if that link easily allows a consumer to opt out of the sale or sharing of the consumerâs personal information and to limit the use or disclosure of the consumerâs sensitive personal information. (4) In the event that a business responds to opt-out requests received pursuant to paragraph (1), (2), or (3) by informing the consumer of a charge for the use of any product or service, present the terms of any financial incentive offered pursuant to subdivision (b) of Section 1798.125 for the retention, use, sale, or sharing of the consumerâs personal information. (b) (1) A business shall not be required to comply with subdivision (a) if the business allows consumers to opt out of the sale or sharing of their personal information and to limit the use of their sensitive personal information through an opt-out preference signal sent with the consumerâs consent by a platform, technology, or mechanism, based on technical specifications set forth in regulations adopted pursuant to paragraph (19) of subdivision (a) of Section 1798.185, to the business indicating the consumerâs intent to opt out of the businessâ sale or sharing of the consumerâs personal information or to limit the use or disclosure of the consumerâs sensitive personal information, or both. (2) A business that allows consumers to opt out of the sale or sharing of their personal information and to limit the use of their sensitive personal information pursuant to paragraph (1) may provide a link to a web page that enables the consumer to consent to the business ignoring the opt-out preference signal with respect to that businessâ sale or sharing of the consumerâs personal information or the use of the consumerâs sensitive personal information for additional purposes provided that: (A) The consent web page also allows the consumer or a person authorized by the consumer to revoke the consent as easily as it is affirmatively provided. (B) The link to the web page does not degrade the consumerâs experience on the web page the consumer intends to visit and has a similar look, feel, and size relative to other links on the same web page. (C) The consent web page complies with technical specifications set forth in regulations adopted pursuant to paragraph (19) of subdivision (a) of Section 1798.185. (3) A business that complies with subdivision (a) is not required to comply with subdivision (b). For the purposes of clarity, a business may elect whether to comply with subdivision (a) or subdivision (b). (c) A business that is subject to this section shall: (1) Not require a consumer to create an account or provide additional information beyond what is necessary in order to direct the business not to sell or share the consumerâs personal information or to limit use or discl
‹ Prev All California sections Next ›
Lexace provides legal information, not legal advice, and no attorney–client relationship is created. Statute text is provided for general information and may not reflect the most recent amendments; verify against the official state code.