(a) For purposes of this section: (1) âCardholderâ means any consumer to whom a credit card is issued, provided that, when more than one credit card has been issued for the same account, all persons holding those credit cards may be treated as a single cardholder. (2) âCredit cardâ means any card, plate, coupon book, or other single credit device existing for the purpose of being used from time to time upon presentation to obtain money, property, labor, or services on credit. âCredit cardâ does not mean any of the following: (A) Any single credit device used to obtain telephone property, labor, or services in any transaction under public utility tariffs. (B) Any device that may be used to obtain credit pursuant to an electronic fund transfer but only if the credit is obtained under an agreement between a consumer and a financial institution to extend credit when the consumerâs asset account is overdrawn or to maintain a specified minimum balance in the consumerâs asset account. (C) Any key or card key used at an automated dispensing outlet to obtain or purchase petroleum products, as defined in subdivision (c) of Section 13401 of the Business and Professions Code, which will be used primarily for business rather than personal or family purposes. (3) âMarketing informationâ means the categorization of cardholders compiled by a credit card issuer, based on a cardholderâs shopping patterns, spending history, or behavioral characteristics derived from account activity which is provided to a marketer of goods or services or a subsidiary or affiliate organization of the company that collects the information for consideration. âMarketing informationâ does not include aggregate data that does not identify a cardholder based on the cardholderâs shopping patterns, spending history, or behavioral characteristics derived from account activity or any communications to any person in connection with any transfer, processing, billing, collection, chargeback, fraud prevention, credit card recovery, or acquisition of or for credit card accounts. (b) If the credit card issuer discloses marketing information concerning a cardholder to any person, the credit card issuer shall provide a written notice to the cardholder that clearly and conspicuously describes the cardholderâs right to prohibit the disclosure of marketing information concerning the cardholder which discloses the cardholderâs identity. The notice shall be in 10-point type and shall advise the cardholder of his or her ability to respond either by completing a preprinted form or a toll-free telephone number that the cardholder may call to exercise this right. (c) The requirements of subdivision (b) shall be satisfied by furnishing the notice to the cardholder: (1) At least 60 days prior to the initial disclosure of marketing information concerning the cardholder by the credit card issuer. (2) For all new credit cards issued on or after April 1, 2002, on the form containing the new credit card when the credit card is delivered to the cardholder. (3) At least once per calendar year, to every cardholder entitled to receive an annual statement of billings rights pursuant to 12 C.F.R. 226.9 (Regulation Z). The notice required by this paragraph may be included on or with any periodic statement or with the delivery of the renewal card. (d) (1) The cardholderâs election to prohibit disclosure of marketing information shall be effective only with respect to marketing information that is disclosed to any party beginning 30 days after the credit card issuer has received, at the designated address on the form containing the new credit card or on the preprinted form, or by telephone, the cardholderâs election to prohibit disclosure. This does not apply to the disclosure of marketing information prior to the cardholderâs notification to the credit card issuer of the cardholderâs election. (2) An election to prohibit disclosure of marketing information shall te
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