(a) An authorized licensee may conduct consumer contests, subject to the following conditions: (1) (A) Entry or extra chances in a contest shall not be made available via the purchase of an alcoholic beverage. (B) Entry into or participation in a contest shall be limited to persons 21 years of age or older. (C) No contest shall involve consumption of alcoholic beverages by a participant. (D) A contest may not be conducted for the benefit of any permanent retail licensee. (2) (A) Closures, caps, cap liners, corks, labels, cartons, cases, packaging, or other similar material shall not be used as an entry to a contest or as a means of determining the amount or size of the prize or the winner in a contest, except as provided in subparagraphs (D) and (F). (B) The authorized licensee shall provide an alternative means of entry that does not require a visit to a licensed premises. (C) Except as provided in subparagraph (D), removable entry forms shall not be used on alcoholic beverage labels, containers, packaging, cases, or cartons. (D) Removable entry forms that are neck hangers shall be used only on bottles of wine or distilled spirits, and shall not require purchase of the product. Removable neck hangers shall be used only if other entry forms are available at the point of sale or if an alternative means of entry is also available. (E) Entry forms may be provided through electronic or other media, including point of sale. (F) Codes that may be scanned or electronically entered by a consumer where the authorized licensee has permanently affixed the codes as part of the original alcoholic beverage label, container, packaging, case, or carton, and where the codes are not removable and not required to be removed are permitted as a form of entry. (G) All permitted means of entry, including the use of electronic or scanner codes, shall clearly indicate that no purchase is required to enter. (3) A contest shall not provide for the instant or immediate awarding of a prize or prizes. Instant or immediate notification to the consumer that he or she is a winner is permissible. (4) Except for providing a means of entry, a contest authorized by this section shall not be conducted at the premises of a retail licensee or the premises of a winegrower or beer manufacturer operating under a duplicate license for a branch office. (5) Alcoholic beverages or anything redeemable for alcoholic beverages shall not be awarded as a contest prize. This paragraph shall not prohibit a contest in which the prize is cash or cash equivalent, the awarding of cash or cash equivalent, or the inclusion of alcoholic beverages as an incidental part of a prize package. (6) A retail licensee shall not serve as the agent of an authorized licensee by collecting or forwarding entries or awarding prizes to, or redeeming prizes for, a contest winner. (7) A licensee that is not an authorized licensee shall not directly or indirectly underwrite, share in, or contribute to, the costs of a contest authorized by this section or serve as the agent of an authorized licensee to collect or forward entries or to furnish any prize to a contest winner. (8) (A) Advertising of a contest shall comply with the signage and advertising restrictions contained in this chapter, Chapter 15 (commencing with Section 25500), and any regulations issued by the department. (B) Advertising or promotion of a contest shall not identify or refer to any retail licensee. (C) A retail licensee shall only advertise or promote a contest authorized by this section in the manner specified in subparagraph (A). (D) Advertising or promotion of a contest shall only be conducted on the premises of a retail licensee when such advertisement or promotion involves a minimum of three unaffiliated retail licensees. For purposes of this subparagraph, âunaffiliated retail licenseesâ shall not include any retail licensee owned or controlled in whole or in part by an authorized licensee or any officer, director, or agent o
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