(a) Any knowing or reckless violation of this chapter is deemed a deceptive trade practice actionable under Chapter 19. The Attorney General shall have the exclusive jurisdiction to bring an action pursuant to Chapter 19. If the Attorney General has reason to believe that an entity is in violation of this chapter, the Attorney General may bring an action against the entity for an unfair or deceptive trade practice. In addition to other remedies available under Chapter 19, the Attorney General may collect a civil penalty of up to seven thousand five hundred dollars ($7,500) per violation, reasonable attorney fees, and court costs. (b) If a violation described in subsection (a) is part of a consistent pattern of knowing or reckless conduct, the Attorney General may seek punitive damages against the entity. (c) An action for a claim under this section must be brought within one year from the date the Attorney General knew or reasonably should have known of the alleged violation. (d) This section does not preclude any other available remedy at law or equity.
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