The Coca-Cola Company v. Tropicana Products, Inc.

U.S. Court of Appeals, Second Circuit · Decided 1982-09-29

Cited by 301 later decision(s) in our corpus · see the citation network in Lexace

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CARDAMONE, Circuit Judge: A proverb current even in the days of ancient Rome was “seeing is believing.” Today, a great deal of what people see flashes before them on their TV sets. This case involves a 30-second television commercial with simultaneous audio and video components. We have no doubt that the byword of Rome is as valid now as it was then. And, if seeing something on T…

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