Squirtco, Cross-Appellee v. The Seven-Up Company, a Missouri Corporation and Seven-Up U.S.A., Inc., a Missouri Corporation, Cross-Appellants

U.S. Court of Appeals, Eighth Circuit · Decided 1980-08-20

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McMILLIAN, Circuit Judge. This is an appeal in a trademark action brought by the Squirt Company, which has since changed its name to SquirtCo, against The Seven-Up Company and Seven-Up U.S.A., Inc., over introduction of the QUIRST trademark. Seven-Up appeals from the district court’s permanent injunction against its use of QUIRST on a noncarbonated lemonade drink because it infringed o…

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