CLEVENGER, Circuit Judge. Recot, Inc. (“Recot”) opposes the application of M.C. Becton (“Becton”) to register the mark FIDO LAY for natural agricultural products, namely edible dog treats. The Trademark Trial and Appeal Board (“Board”) dismissed the opposition on the ground that there was no likelihood that consumers would confuse FIDO LAY with Recot’s FRITO-LAY marks.…
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