NEWBY, Justice. This case arose out of a dispute between competing producers of insect repellents. Defendants Buzz Off Insect Shield, L.L.C. (“BOIS”) and International Garment Technologies, L.L.C. (“IGT”) allegedly falsely advertised the attributes of their insect-repellent clothing. S.C. Johnson Son, Inc. (“SCJ”), defendants’ competitor, believed that it was being injured b…
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