G. Heileman Brewing Company, Inc., and Miller Brewing Company, Cross-Appellants v. Anheuser-Busch, Inc., Cross-Appellee

U.S. Court of Appeals, Seventh Circuit · Decided 1989-04-26

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CUDAHY, Circuit Judge. Defendant-appellant Anheuser-Busch, Incorporated (“Busch”) appeals a judgment declaring that “LA” is not a protectible trademark for a low alcohol beer introduced by Busch in 1984. The district court found that the initials LA are merely descriptive of low alcohol beer and have not acquired secondary meaning. Accordingly, the district court concluded that…

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