Basf Corporation, Plaintiff-Appellant/cross-Appellee v. Old World Trading Company, Incorporated, Defendant-Appellee/cross-Appellant

U.S. Court of Appeals, Seventh Circuit · Decided 1994-11-16

Cited by 149 later decision(s) in our corpus · see the citation network in Lexace

From the opinion

CUDAHY, Circuit Judge. BASF and Old World Trading Company, a privately held Illinois corporation, are competitors in the antifreeze market. In the 1980s, Old World advertised that its antifreeze met certain industry specifications; BASF contended that Old World had never actually tested its antifreeze to determine whether it met the specifications. BASF brought suit for false advertising under the Lanham Act, <span class="…

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